Shiny and New
To celebrate our 10-year anniversary in a neighborhood we love, Nolita, NYC, we decided to refresh the store with a modern makeover. Designer Serge Becker worked closely with Rebecca to create the original charming space with a cozy, neighborhood feel — a place to pop by with the dog or gaze out to the garden in back — for the redesign, Visual Manager Erin Ryder made magic happen:
The intention with the design of the store was to strip down the space, creating a chic, modern ‘blank slate’ more or less, which allows each piece of clothing to shine. Our clothing is quite detailed, and intricate, so I didn’t want to detract from this element — this is what makes our pieces special.
With this considered, the store still needed to feel warm, and have the personality of the neighborhood, with a certain direction that makes it obvious you are in a Rebecca Taylor store as soon as you walk in. To imbue the essence of our brand into the space, I worked with a local Brooklyn-based artist to create custom display pieces, made of cement and crystalized rock salt. The first time I saw other works by these artists at a show early this year, I knew they would be perfect for our stores. The subdued intricacy and shimmer, paired with the a natural, yet bold materiality made for an ideal fit at Nolita in particular.
Rebecca Taylor Boutique, 260 Mott Street (at Prince)